Loving the outdoors with Reima: There's No Such Thing as Bad Weather, Only Bad Clothing
We're firm believers in "There's no such thing as bad weather, only bad clothing." This sentiment is at the core of the philosophy embraced by Reima, a renowned brand that is revolutionizing the way we approach outdoor activities, especially for children. We have been using their products for years and have been beyond impressed with the quality, which is why we brought the brand to our store.
Here's a bit more about the brand itself and why it's such a wonderful investment! 
The Reima Philosophy:
Reima believes that every day is an opportunity for adventure, regardless of the weather. Whether it's rain, snow, or sunshine, children should be encouraged to explore the outdoors, fostering a love for nature from an early age. The Finnish brand, with its roots deeply embedded in the Nordic wilderness, has made it their mission to create high-quality, functional, and stylish clothing that not only protects children from the elements but also enhances their overall outdoor experience.
The Nordic Approach:
Hailing from a region known for its harsh winters and unpredictable weather, Reima draws inspiration from the traditional Nordic lifestyle, where outdoor activities are an integral part of daily life. In these cultures, children are taught to appreciate and respect nature, regardless of the weather conditions. This mindset is reflected in Reima's commitment to producing clothing that allows children to play freely and comfortably in any weather.
Our favourite: OTE winter mittens
Innovative Technology:
What sets Reima apart is its dedication to innovation in textile technology. The brand invests heavily in research and development to create clothing that is not only weather-resistant but also breathable, flexible, and eco-friendly. From waterproof and windproof outer layers to moisture-wicking base layers, Reima's products are designed to keep children warm and dry while allowing them the freedom to move unrestricted.
Neat innovation: Reima UPF 40+ dress created with a Xylitol Cool finishing treatment is based on Xylitol which gives a cooling effect during physical activity.
Sustainability Matters:
In addition to creating durable and functional clothing, Reima is also committed to sustainability. The brand understands the importance of preserving the environment for future generations and strives to minimize its ecological footprint. By using recycled materials, reducing waste in production, and promoting longevity through high-quality craftsmanship, Reima encourages a responsible approach to fashion and consumption.
Encouraging an Active Lifestyle:
Reima's philosophy goes beyond providing protective clothing; it encourages an active lifestyle. Recognizing the myriad benefits of outdoor play, the brand actively promotes the idea that children should be allowed to experience the joys of nature, fostering creativity, resilience, and a strong connection to the environment.
Conclusion:
Reima's commitment to creating clothing that enables children to thrive in any weather reflects a broader cultural shift toward embracing the outdoors. By instilling a love for nature in the younger generation, Reima is not just providing clothing; it's cultivating a mindset that values the beauty and unpredictability of the natural world. So, the next time you hear the phrase "There's no such thing as bad weather, only bad clothing," think of Reima and the countless children joyfully exploring the great outdoors in comfort and style.
